The 2010 Trumped Competition is in full swing, and every day we're getting closer to the showdown at our final Boardroom. The second task has just concluded, and I am pleased to announce the following students: Greg Bluden, India Morrison, Jim Mullin, Phil Colwat, Wallace Barkhouse, Inesa Manaj, Ben Ferguson, Shane O’Neal, Stephen Maycher, Brandyn Ross, Morgan Mackinnon and Jason Kay from Saint Mary’s University are leading the way.

In Task One, 200 students in teams of two to four were paired with Egg Films and challenged to craft a storyboard from scratch for the Canadian Cancer Society's new "Join The Fight" ad campaign. They also raised awareness through a grassroots fundraising initiative. In total, teams brought in $83,000 over a three week period.

Fundraising events went to the extreme! One team hosted a polar bear dip at Lawrencetown Beach, and a wine tasting at Bishop's Cellar. The winning team, JK Morgan, is currently in the process of bringing their storyboard's vision to life with Egg Films; their budget a considerable $120,000.

The 10 remaining are currently working with Molson Canada to develop live, in-store product tastings. Teams will have to be on their toes as they must train tasting staff, come up with decorating concepts, and design and implement their own graphics, all with a budget of $300. Teams must then deliver a 20-minute presentations in the Molson Boardroom on March 29th, where they will share their experiences and discuss their implementation.

Please join us in congratulating students from Saint Mary’s University and wishing them success in the final round. The Trumped Champion will be announced Wednesday March 31st, 2010; they will win a spot on the coveted Trumped Briefcase, a $10,000 cash prize, university bragging rights, and a serious resume booster.

For a look at the winning work from this year please visit: http://www.trumped.ca/winningwork/2010winning

Task One

In Task One, 200 students in teams of two to four were paired with Egg Films and challenged to craft a storyboard from scratch for the Canadian Cancer Society's new "Join The Fight" ad campaign. They also raised awareness through a grassroots fundraising initiative. In total, teams brought in $83,000 over a three week period.

Fundraising events went to the extreme! One team hosted a polar bear dip at Lawrencetown Beach, and a wine tasting at Bishop's Cellar. The winning team, JK Morgan, is currently in the process of bringing their storyboard's vision to life with Egg Films; their budget a considerable $120,000.

1st place: Saint Mary’s - JK Morgan (Jason Kay, Morgan MacKinnon)

Fundraised: $6,216

Storyboard: #1: “Wrestling”

2nd place: Dalhousie - Dynamic (Josh Herman, Mike Brouwer, Matt Brouwer, Tara Clucas)

Fundraised: $8,860

Storyboard: #21: “It doesn’t have to be permanent”

3rd place: Mount Saint Vincent - SIFE MSVU (Cassidy Quinton and Nicole Myles)

Fundraised: $6,000

Storyboard: #17: “Time spent here…"

2nd Storyboard Pick: Saint Mary’s University - Sobey (Jocelyn Courcelles, Nicole Baker, Thomas Guildford, Andrew Mackay)

“Not Alone”

3rd Storyboard Pick: Saint Mary’s University - Fr3sh Take (Gavin Fong, Natalie Saulnier, Laura Blezy, Hamdan Khan)

“Dying for a Tan”

Task Two

The second task of the 2010 Trumped Competition challenged the remaining 25 teams to develop a 2010 Marketing Campaign for the Hamachi Group of Restaurants. If this weren’t enough, teams also had to sell the tickets to their own presentation dinners at Hamachi Group restaurants, during which time guests cast live votes to determine the final ten teams who moved onto task three.

1st place: Dalhousie - 18 Litre Productions (Chris Gott, Linden Matties, Jesse Mawhinney, Sarah Riedlniger)

"Why Should Spoons have all the fun?"

2nd Place: Saint Mary’s - JK Morgan (Jason Kay, Morgan MacKinnon)

"Sushi, Sushi, Hamachi"

3rd Place: Mount Saint Vincent University - SIFE MSVU (Cassidy Quinton and Nicole Myles)

"How do you Hamachi?"


4th Place: Saint Mary’s - Just Incredible (Ben Ferguson, Shane O’Neal, Stephen Maycher, Brandy Ross)

"There's a better way to experience International Flavour"

Task 3

The 10 remaining are currently working with Molson Canada to develop live, in-store product tastings. Teams will have to be on their toes as they must train tasting staff, come up with decorating concepts, and design and implement their own graphics, all with a budget of $300. Teams must then deliver 20-minute presentations in the Molson Boardroom on March 29th, where they will share their experiences and discuss their implementation plans for a pan-Atlantic campaign.

Trumped Champion TBA March 31, 2010